NewGraduate
London — Paris
The bridge for China's next fashion houses into Europe.
We find independent labels before anyone else does, bring them across properly, and stay with them long enough to be left behind. Eight studios so far. Three have opened their own doors.
New this season
Just across the bridge
The pieces that landed most recently, from the labels currently in their first European seasons.
NewGraduate
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NewGraduate
The roster
Meet the designers
Eight studios, each doing one thing with an unreasonable amount of care. This is where the curation actually lives.
New to LePont
New to LePont
Behind the bridge
Most platforms sell clothes and call the infrastructure a cost.
We think it is the other way round. The labels we work with are not short of talent — they are short of a route. A way to reach a shopper in Lyon that does not require becoming an expert in European product regulation first.
So we built the crossing rather than the shop. The clothes are the reason to visit. The bridge is what we actually make.
The flywheel
The labels that outgrew us — and stayed
A graduate has opened its own European shop. On paper that is a platform losing a brand. In practice every one of them still sells here, and each is the reason the next studio agrees to cross.
How LePont works
Discover · Launch · Grow · Graduate
Four stages, and the last one is the point. We are trying to be outgrown.
01
Discover
We find the labels before anyone else does.
02
Launch
They arrive in Europe, priced and localised properly.
03
Grow
You see the same names return, season after season.
04
Graduate
Some open their own doors — and still sell here.
The Journal
Reading
Behind the Bridge·
The bridge is the product
Most platforms sell clothes and call the infrastructure a cost. We think it is the other way round.
Camille Ferrand·6 min read
For designers
Reach Europe. Keep your margin. We handle the hard parts.
If you are an independent label in China and Europe has felt like more paperwork than opportunity, this is the part of the site written for you.
Sell with LePontThe dispatch
Know which labels crossed, before they sell out
One email a month. The designers joining this season, the ones who have opened their own doors, and the occasional dispatch from a studio floor in Suzhou or Chengdu. Nothing else.